From short-form videos, Creator Cities, to AI-driven shopping, Flipkart is transforming its platform to meet the ...

Server-guided ad insertion (SGAI), and the variety of squeeze-back and picture-in-picture (PiP) ad options it enables, creates great opportunities for brands to innovate and engage audiences in new ...

Amazon execs arrived at APOS to detail new content strategies, theatrical expansion plans, and a mobile-first push with the upcoming short-form initiative MX Fatafat.

AI+ launches Nova 5G and Pulse smartphones in India today with 50MP cameras, 5,000mAh batteries, and prices starting at ₹5,000. Here’s what to expect from the livestream and first-time smartphone ...

Netflix leadership began reshaping the company’s narrative in 2024 by de-emphasizing subs and revving up live events Legacy media companies turned to unexpected M&A maneuvers and bundles to help ...

While the concept of online retailers using videos to boost sales has been around for years, Flipkart hopes this strategy ...

Walt Disney Co.’s streaming strategy is all the more complicated after an action-packed week that began with plans to combine FuboTV Inc. with its Hulu + Live TV product and ended with a ...

1621 ET - Netflix says its live event strategy remains unchanged: "We remain focused on breakthrough events that our audiences love and any rights or event deal we pursue has to make economic ...

The global online live sports streaming market is projected to reach $133.98 billion by 2031, growing at a 25% CAGR. Meanwhile, US digital live sports viewership has well surpassed linear TV .

The media unit saw a 3.5% revenue uptick in the fourth quarter, to over $7.2 billion. Domestic media advertising squeaked up 0.4%, to about $2.6 billion. But media distribution increased 5%, to ...

Flipkart Video Shopping: While the concept of online retailers using videos to boost sales has been around for years, Flipkart hopes this strategy will give it an edge over rivals like Amazon.com ...