From short-form videos, Creator Cities, to AI-driven shopping, Flipkart is transforming its platform to meet the ...

Flipkart Video Shopping: While the concept of online retailers using videos to boost sales has been around for years, Flipkart hopes this strategy will give it an edge over rivals like Amazon.com ...

Myntra has introduced Glamstream, a new platform combining shoppable lifestyle content with over 4,000 episodes featuring ...

Amazon execs arrived at APOS to detail new content strategies, theatrical expansion plans, and a mobile-first push with the upcoming short-form initiative MX Fatafat.

While the concept of online retailers using videos to boost sales has been around for years, Flipkart hopes this strategy ...